According to MediaDailyNews.com the long-predicted tipping point has arrived, with total U.S. digital advertising and marketing revenues set to surpass print revenues in 2010, according to a new study from Outsell, a consulting and research group serving the information industry.

Altogether, U.S. advertisers and marketers plan to spend $368 billion in 2010, Outsell found — up 1.2% from about $364 billion in 2009. Within the 2010 figure, 32.5% ($119.6 billion) will go to digital, versus 30.3% ($111.5 billion) for print.

While the digital figure includes online advertising mainstays like display and search, it also includes direct marketing, represented by email, as well as investments in company Web sites, which will 53% ($63 billion) of the total digital spending.

As in previous years, print ad revenue declines will fall heaviest on newspapers — with Outsell forecasting total ad revenues of $27 billion in 2010, down about 8% from 2009. Outsell also sees revenue for print directories falling about 8% to $11.6 billion. But it’s not all bad news for print, as Outsell predicts a 2% increase in ad spending for magazines, rising to $9.4 billion.

Not every part of the digital market is buoyant. One surprising prediction in the report has mobile advertising revenues sinking 16% in 2010 compared to 2009. On the television front (combining broadcast and cable), Outsell has total TV ad revenues falling 6.5% to $59.6 billion.

So where do you fall into the picture?  If online advertising is not in your current marketing plan I would strongly suggest that you look into it.  Online advertising allows us to marry consumers with brand involvement.  And in this day and age brand involvement and engagement is key.  

With online advertising you are able to target your market much more efficiently and effectively than with many traditional advertising strategies. Online advertising also offers the benefit of providing detailed and thorough statistics that allow you to tweak and optimize your campaigns to the fullest.

With traditional advertising, there is little you can do to track the success of small changes within campaigns or one campaign as compared to another. However, with online advertising you have a huge array of information at your fingertips.