There is still debate as to if we have moved beyond recession. Some say the worst is yet to come and others feel the signs are very good that we have moved on. Meanwhile, many people still feel they need to be thoughtful about how they spend.

I have written previously about how the brands that help people be smart with their money today will be remembered in the future. Walmart is trying to be one of these brands. This month in Chicago, Atlanta, and Albuquerque, residents are encouraged to email a photo of their recent (last seven days) grocery receipt to Walmart. “Price checking wizards” will then compare items and the cost with Walmart prices. Certain items can’t be compared, like store brands and produce, but many can and videos about how much some people can save are offered on city specific micro sites. Answers arrive in 24 to 48 hours.

This campaign makes perfect sense for Walmart. Their effort to connect “everyday low prices” with a broader audience, people who are not yet shopping at Walmart, is just smart. In addition, the first 100 people each day who send in a photo of their receipt are offered a $10 gift card.

Since the program just rolled out and is in the early stages, it will be fun to watch how it evolves. I wonder if it will come to Omaha.