2010 Issue 2




The next level of information efficiency. As marketers in a modern digital world, we realize analytics are vital to operating our businesses and running our sales and marketing. If we can’t or simply don’t track our key metrics we will be slow or incapable of responding to problems with our...

Differentiation through Design

Brand Management, Design

40% Remember this number - it is important. It could mean the difference between big business and closing your doors. Okay, here's why: People remember things they see 40% more than things they read or hear. And that’s exactly why companies have to have some sort of visual identity that sets...

Wake Up & Smell Search Engine Marketing

Search Engine Marketing

In 1998, Overture pioneered the idea of selling search ads. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the worlds most competitive marketplaces. Here’s a striking fact for you: among the five most visited websites in the world...

Ixnay on the Andbray

Brand Management

I have bad news. There’s really no way to sugarcoat it. I tried to start with an anecdote, a joke or an analogy. But I’m on my sixth rewrite and I’ve finally decided that it’s best if I just put it out there. So here goes: You have to stop using the word “brand.” Put it on a shelf with...

Moms Wield Power

Advertising, Customer Focus, Insights, Marketing Research

We’ve all instinctively known that since we were old enough to sass her. And the marketplace power of moms is nothing new to marketers, either. As household CEOs, moms control 85% of household spending and are worth more than $2 trillion to U.S. brands. While moms have always been socially and...