As marketers, we all know about the importance of having a consistent brand, right? But let’s be honest, you’ve probably taken parts of your marketing or advertising materials and frankensteined them for a one-off publication. Or maybe you got really creative in PowerPoint once and created your own ad for that newsletter sponsorship because you really didn’t have the budget to hire someone and it wasn’t a big deal anyway. Sounds familiar, yeah?

While something may seem like an insignificantly small ad, social post, event sponsorship, etc., how your brand is represented at any point in the customer experience is important, no matter how insignificant it may seem.

By making sure your brand always has a consistent voice, tone, look, feel and quality, you are ensuring consumers are experiencing your brand the way they can relate most to. This will help build awareness, trust and ultimately preference for your brand.

And if you don’t have an established brand, create one or hire an expert who can help you develop one. In this day and age, it is critical.