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Super Size Me

December 2nd, 2008

Ever question the power of advertising? A recent article published on Yahoo! News states that banning fast-food advertising on TV in the U.S. could reduce the number of overweight children by as much as 18% . Interesting enough, simultaneously, Subway announced a deal with Michael Phelps to be their new pitchman across all marketing channels. He will be touting healthy, smart choices for food. The celebrity endorsement combined with a timely message seems to be right on target!

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