• PEW Research Center’s Internet & American Life Project released that 56% of American adults are now smartphone owners
• 91% of adults now own some kind of cell phone
• 58% of cell phones operate on a smartphone platform
• Ownership is higher among younger adults
• Every racial and ethnic group experienced growth in smartphone ownership rates
• In May 2013, smartphone ownership was 25% iPhone, 28% Android, 4% Blackberry, and 1% Windows

As the smartphone adoption rate continues to climb, mobile accessibility to brand information becomes more important. Yet, many brands are not ready. Where is the tipping point that mobile accessibility will be expected? For some, it already is.