Host Jim Minge once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer Samantha Hermann, whose Instagram account, @HousePlusPlant, boasts more than half a million followers. Samantha shares her journey from a plant-loving hobbyist during the pandemic to becoming a modern-day marketing powerhouse. She offers insights into consistent content creation, keeping audiences engaged, and leveraging platforms for brand expansion. You’ll hear how she monetizes her brand through Amazon and her own website to offer merchandise and personal consultations. Whether you’re an aspiring influencer or a seasoned marketer, this episode offers a valuable look into how your company can leverage the power of influencer marketing to authentically connect with your audience.

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