In an economic downturn, employees may feel like they’re holding on for dear life – glad to have a job and empathetic for those who aren’t so lucky. 

For now, it’s an employers market.  There’s a larger supply of talent than there is demand for employees.  But, as the economy rebounds, we’re likely to see a quick shift back to an employees’ market.  Those who may have stayed in jobs where they weren’t completely satisfied, start a wave of turnover as job options become more readily available.

While there are tons of theories on the best ways to assess the emotional connection employees have with a company’s brand and culture, I have to say Zappos uses a technique that’s pretty simple – and pretty compelling.  Check it out. 

I’d say it’s a pretty good way to determine which ones might just be there for the shoes.  http://discussionleader.hbsp.com/taylor/2008/05/wy_zappos_pays_new_employees_t.html