• Only 29% of people feel brand names offer a better quality product, this is down from 43% in 2010
• 54% of people feel quality and spending as little as possible are most important when shopping for everyday items
• 56% of people feel that brand name packaging is more attractive than private label
• Over the counter medicine is the most commonly purchased private label product (66%) while pet food is the least common (18%)

Ultimately, many people have shifted thinking that quality only comes from name brand products. During the economic downturn, many began purchasing more private label products to help save money and thus have been exposed to the quality levels of these items. It should not be surprising that attitudes are shifting due to this new exposure. However, the implication is that name brand products will have to re-win formally loyal customers. If other brands offer the same quality, how will name brands choose to compete? It will be interesting to watch.

Data provided by The Integer Group and M/A/R/C Research.