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Move Over Thursday Night

November 10th, 2010

Thursday nights are down 17% in the new TV season, and now rank behind Sunday and Monday. Sunday is the top night, anchored by NBC’s Sunday Night Football.

The top networks are averaging a 13.6 in 18-49s on Thursdays, down 17% from a 16.4 rating in the first seven weeks of last season. On Sunday, the Big 4 average a 17.0 (down a hair from a 17.2 last season, collectively; NBC is up 24% on that night). Mondays are averaging a 14.3, down from last year’s average of 15.5.

ABC’s Particular Struggles

ABC is having a particularly tough time on Thursdays, and is down 35% while it struggles to find an 8pm show that works. Its first try, My Generation, lasted just two weeks.

But despite its challenges, ABC has won on Thursday nights seven weeks in a row. Last week, Grey’s Anatomy was tops in the 9pm hour in 18-49s, giving it status as the No. 1 series in the slot for the 7th week in a row. The show topped second-place CSI (on CBS) by 30%, NBC’s comedies (The Office/Outsourced) by 34%, and Fox’s Fringe by 139%, according to TV by the Numbers.

CBS is down just 7% for the night, thanks in large part to its popular The Big Bang Theory which was moved from Monday to Thursday. CBS also has a strong Monday lineup with popular shows like How I Met Your Mother, Rules of Engagement and Two and a Half Men as well as new shows Mike & Molly and Hawaii Five-O.

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