• Juniper Research predicts that mobile couponing will grow more than 50% in the next year
• It’s a great tactic towards a more integrated experience for customers
• Currently, there is a 10% redemption rate for mobile coupons
• There is a 1% redemption rate for traditional print and PC-based coupons
• Apple’s Passbook app should act as a catalyst
• Retailers’ have shown reluctance to upgrade point-of-sale terminals that would allow for redemption

Do you think customers will just skip the stores that don’t upgrade and allow mobile couponing? I think that the people who want to take advantage of this opportunity will go to the stores that allow them to do so.