• Adobe recently explored how people use mobile tablets.
• People oscillate use between their smartphone and tablet.
• Global websites are now getting more traffic from tablets than smartphones.

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Scott Rowe, partner in charge of digital, and Scott Bishop, strategist consultant, will be presenting at the PRSA 2013 Midwest District Conference on Thursday, July 25. Their presentation, titled “The Evolution of Content: Communicating with More than Words” will address the rise of infographics, photo sharing, video and visual storytelling to push PR professionals to rethink how they deploy their client’s messages. In a crowded content market, words often get overlooked and ignored. They will show to stay relevant, you must analyze how your audience consumes content and use the new tools to give them what they want. In this presentation, they will discuss the content trends that are now the norm and the new tools to deliver them. Attendees will learn how two digital marketers were able to use a combination of visual messages to get 70 million views without using paid media. Read More

• Six types of digital consumers were identified by a graphic design firm Baltimore in May.
• The study focused on purchasers of consumer electronics who used digital media at least once in their journey.
• Research revealed that neither demographics nor ticket price influence the purchase journey; digital behavioral factors are the greater influencer.
• Each segment is relatively small and therefore, as a segment, has little influence on current digital marketing implementation.
• Digitally driven segment shoppers are most likely to find advertising valuable.

The research shared how each segment could be reached through digital marketing. However, there are clear overarching implications. According to the graph above, digital marketers need to implement search, retail sites, brand sites, mobile tools, and social tools in order to maximize potential marketing success. In addition, portal and local tools should be available.

Ongoing Needs:

• One segment could grow, yielding greater influence on digital marketing strategy. Therefore, the segments should be watched over time and digital marketing strategy augmented to reflect changes.
• Move beyond purchasers of consumer electronics and understand the digital purchase journey for other goods and services to insure meeting their marketing needs.

The research can be found here.

Selfless Act

Alzheimer’s of the Midlands hosted a cocktail party for Hollywood actors Brett Cullen from 42 and Person of Interest and Erich Hover of Moneyball. Bozell, a long time supporter of the chapter lends support to this film project coming to Omaha in August as it will raise both awareness and funds for the Alzheimer’s Association. Read More

Creative marketing communications firm Bozell today announced several new appointments of senior level team members. Read More

• PEW Research Center’s Internet & American Life Project released that 56% of American adults are now smartphone owners
• 91% of adults now own some kind of cell phone
• 58% of cell phones operate on a smartphone platform

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Every year there are predictions as to which companies will succeed or fail. Using predictors such as:

Declining sales and losses

Disclosures by the parent of the brand that it might go out of business

Rising costs that are unlikely to be recouped through higher prices

Companies that are sold

Companies that go into bankruptcy

Companies that have lost the great majority of their customers

Operations with withering market share

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Creative marketing communications firm Bozell today announced the promotions Michelle Rierson to partner in charge of small business and Jen Toland to senior project manager. Read More

My first book was edited by five people. Not everyone has that luxury. I think it’s a luxury because you get to see your work through different eyes – and you get to make the final call by reviewing the options and choosing the ones that make the most sense for your plot and characters. Read More

Wow! In case you missed it, there was a social media meltdown of epic proportions this week following the airing of the season finale of Kitchen Nightmares featuring Amy’s Baking Company. Read More