When opposing views regarding a social issue begin to divide a normally unified group, we call that a wedge. This wedge tactic is deployed to fracture support for an issue. But what if, instead of allowing the wedge to further drive us apart, that fracture actually created an opportunity to find common ground?  

A guide for brands

From hot-button political issues to trending news topics, brands often struggle with whether they should create social posts on sensitive occasions. On the 23rd anniversary of the 9/11 terrorist attacks, you may be wondering what to say, and how best to say it. Read on to learn the dos and don’ts of posting on this important day.

Nearly ten years ago, Disney Pixar captured the hearts of the world with “Inside Out ” – an animated movie depicting how our emotions shape how we perceive and interact with the world. While the movie was geared towards a younger audience, the message and themes of the movie appealed to the inner child of adult viewers, too.

Innovative bill-by-the-service, not-by-the-hour model has moved from beta to gold in just 3 years

 Sink or swim. Make or break. Do or die. Pick your idiom. They all meant the same thing for marketers at the beginning of 2020. 

For Bozell—a storied agency responsible for iconic marketing and advertising campaigns like “Milk Mustache” and “The Greatest Show on Dirt” for the NCAA Men’s College World Series— there was no choice but to swim, and swim like crazy. In the midst of a devastating global pandemic, Bozell, like so many businesses during the COVID outbreak, had to adapt to stay afloat in a new era and change the way it had done business for the past century.  

Host Jim Minge once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer Samantha Hermann, whose Instagram account, @HousePlusPlant, boasts more than half a million followers. Samantha shares her journey from a plant-loving hobbyist during the pandemic to becoming a modern-day marketing powerhouse. She offers insights into consistent content creation, keeping audiences engaged, and leveraging platforms for brand expansion. You’ll hear how she monetizes her brand through Amazon and her own website to offer merchandise and personal consultations. Whether you’re an aspiring influencer or a seasoned marketer, this episode offers a valuable look into how your company can leverage the power of influencer marketing to authentically connect with your audience.

Marketing and advertising mavericks led storied agency into new millennium, positioned Bozell for ongoing success into the future

Robin Donovan and Kim Mickelsen – the two marketing and advertising gurus who led Bozell to new elevations over the past 23 years – have officially retired and capped their careers at the storied agency they helped save in 2001.

The importance of tuning in to your social audiences

Picture this: You’re at a crowded party, and amidst the chatter and music, someone is trying to tell you something important. If you’re not fully tuned in, you might miss the punchline, the heart of the story, or worse, offend them by responding inappropriately. Right? Well, the same goes for brands in the digital realm.

In the third part of our ongoing Influencer Marketing series, we dive into the world of digital creators to explore how influencers are shaping industries like travel, lifestyle and more. Host Jim Minge interviews Allison Wetig, a rising influencer in the Midwest, who discusses her journey from the early days of MySpace to her current status as a multifaceted digital creator with a podcast and a business of her own. You’ll learn how influencers like Allison stay authentic while creating content, how she develops valuable brand partnerships, and what’s next in the field of influencer marketing. Whether you’re an aspiring influencer or a marketing professional, listen now to learn more about the power of influencers in today’s digital era.

Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge explores how the #1 ranked zoo in the nation – Omaha’s Henry Doorly Zoo & Aquarium – leverages social media personalities to expand its reach, captivate audiences and increase visitor numbers. You’ll hear from Mandy Rosenquist, the Zoo’s vice president of marketing, communications and events, and Jacey Kallsen, communications manager, to discuss how they’ve transformed influencer marketing into a vital piece of the Zoo’s advertising strategy. Discover how they choose influencers, learn about their content guidelines and explore the impact of influencers on the Zoo’s success. Whether you’re a lover of animals or simply fascinated by the world of influencer marketing, this episode will take you on a journey through the wild world of advertising at Omaha’s Henry Doorly Zoo & Aquarium.

How to get the most from your marketing agency

Working with a marketing agency can be invaluable in boosting your brand, increasing sales, and helping you stand out in a crowded industry. But how can you ensure you’re getting a good return on your investment? Here are three questions you should be asking to help reframe your relationship and get the most value from your agency partnerships.