This dynamic website allows customers to create custom products based on the artist’s unique photography. Customers can select images from Krista’s vast image library and assemble words out of the “letters” in the photographs. It was our goal to deliver a top-quality website experience that could showcase their custom work through a very fun and intuitive user interface. We wanted to create an experience that is as fun as the end product.
We developed an interface that was intuitive and smart enough to only let users pick compatible options when configuring their order. The site was even able to display examples of the customer’s selection and provide a visual clue to what the final assembled pieces look like. These features were combined with a convenient and secure checkout process that promoted great customer service.
Since its launch, the site has achieved great success. Not only has the site achieved triple its traffic, but the site won a Gold award at the Nebraska AIGA’s THE SHOW 2008 – one of only four Gold awards given at the show.
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