I quite often hear clients talk about how non-tech savvy their customers and prospects are. While I agree there are individuals that simply have a hard time comprehending a web interface or are just too scared to try, they make up the very small minority. If we let this small group dictate how we communicate with the larger audience we are doing the majority a great disservice. If you ran a restaurant would you stop accepting credit cards because you have a couple of customers that only pay with cash?

We also need to look at the rapid growth and adoption of Internet technologies in our every day lives. While a few years ago it could have been considered a trendy and youthful medium that is no longer the case. Most Americans are connected and use the web on a daily basis for communication, research and purchasing. If everyone were as ignorant as some like to portray this would not be the case.

Lets give our users a little more credit. After all, 74% of the U.S. population currently has Internet and uses it regularly. Instead of dropping our efforts to the lowest common denominator let’s help move everyone forward and create solutions that not only work today but also help drive business into the future.