- 31% of people will be out shopping this weekend, and another 31% are considering it
- Almost a quarter plan to shop on Thanksgiving day
- 69% plan to shop on Black Friday
- 44% plan to shop on Small Business Saturday
- Cyber Monday should break some e-commerce records
- Shoppers, on average, will spend $737.95 on gifts this year
- Women are more likely to shop with a budget
- Tech purchases over this weekend are being called “the new Thanksgiving weekend tradition”
- For many, shopping this weekend is not their preferred time
- 70% want to avoid crowds
- 34% feel deals are not as good as advertised
- 33% prefer to do other things
- 23% of people shop this weekend because it’s tradition
- 90% of shopping parents with smartphones and kids under 13 years old will be using their device to help shop this weekend and almost half will be checking for better prices elsewhere
- Millennials and Hispanics will be the most mobile savvy shoppers this weekend
- The vast majority of shoppers are not waiting for Black Friday to start shopping
- Only 27% will have finished their holiday shopping by December 1
People will be shopping this weekend, and more people than many other weekends throughout the year. They are using the tools available to them and many are trying to be thoughtful about purchases. Is everyone ready for this? We should know by Monday.
Numbers from National Retail Federation, comScore, Consumer Electronic Association, Consumer Reports, IAB, BiTE Interactive, Ipsos, SDL, and American Express
