Target was one of the first major companies to bring affordable well designed pieces to the masses. I would like to believe that IKEA started that path but Target was smart enough to see where America was lacking and craving without even knowing it. I just found out that H&M released a new home collection in Berlin, Germany. H&M is most known for bringing affordable runway looks to the masses and has stores located all over the world and in major US cities.

The new home collection is based around four sub collections- design, nature, classic and youth- the entire collection will launch online in February 2009 and will be available for sale in Scandinavia, the Netherlands, Germany and Austria. No word yet on if and when the collection will be available to the US, but I would bet it would happen in the next couple of years. It is apparent that people desire surroundings that are infused with good design aesthetics. Here are some pictures of some of their new products and patterns and stay tuned!