From his favorite VHS tape as a kid to his love of streaming live episodes of The Bachelor, Director of Communications Mike Gilloon takes us on a journey of the ever-changing landscape of media. Over the last 10 years, there’s been a drastic change; people are now able to consume and watch content in many different ways. But what may seem like a challenge also presents opportunities for marketers to target a very specific consumer. And no matter how much new technology becomes available, the basic wants and needs of human beings remain the same – they still want person-to-person connections and experiences that make them feel alive.
Listen below or on Apple Podcasts, Spotify, Google Podcasts, or likely wherever you listen to podcasts. And don’t forget to subscribe, leave a review and share with others.