Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter.
The system dubbed “Google realtime” is as easy to use as any Google search. Simply type in your search term or wrap your term in quotes if you want an exact match, Read More

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account.
If you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio, Read More

Red Mango, the fastest growing retailer of yogurt and smoothies, is redefining the yogurt experience with its first self-serve store in Omaha. Red Mango offers all-natural, probiotic-packed frozen yogurt, smoothies and iced teas. With additional locations slated for opening during the next year, Red Mango enlisted the help of Bozell to raise awareness and plan a buzz-worthy grand opening celebration to introduce the retailer to Omaha residents.
To build excitement and anticipation for its grand opening, Read More

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

One is a typical star-studded montage. The other is a charity F-bomb-a-thon. Read More

I’ve written several posts about newspapers and their intent to put pay walls around content. Like this one and this one. It’s a subject I’ve followed with great interest in the last few years because I believe it’s flawed thinking. Read More

Catholic Charities of the Archdiocese of Omaha is the largest NGO social services provider in Nebraska, serving a population of approximately a million people of all faiths in the 23 counties which compose the Archdiocese.
The work that Catholic Charities performs isn’t flashy or glamorous – working with the hungry, addicted, abused, voiceless or forgotten – but the services offered to thousands of children, families, individuals and seniors are essential to the health and strength of the communities served. Read More

There’s an amazing amount of communication going on these days. We can call from anywhere using our mobile phones, get and send emails from those phones, text people, IM people, post to Twitter and Facebook, and blog from anywhere and everywhere we are at. There are also a tremendous number of tools out there that help us to manage, review, schedule and automate these communications. What’s important to remember is that while these tools are great for helping you manage your inputs and outputs, there’s still no substitute for true, authentic communication.

It’s no secret that the media landscape is changing. I’ve noticed a major shift in the way reporters and editors get their story ideas.

Social media has become an expectation for businesses, non-profits and government entities, rather than a choice. Conversations are taking place online, whether organizations are participating or not. Even though utilities are considered a low-interest category in the social media world, they are embracing this medium at an accelerated pace.
Omaha Public Power District (OPPD) realized the potential to communicate with customers and pundits alike. Social media can become a permanent record of their care and concern for the everyday users who do not regularly think about their source of electricity – until their power goes out. Read More