One is a typical star-studded montage. The other is a charity F-bomb-a-thon.
Neither spot is anything special creatively, but the star spot is little more than white noise. The other did take me off guard at first, but it made me listen. You may not like the language, in fact you may be completely offended by it, but I agree wholeheartedly with David Burn over at AdPulp in this post .
“Green messaging needs to evolve if it’s going to impact a larger segment of the American population. I salute UnFucktheGulf for bringing some righteous anger to the YouTube party and for understanding that t-shirts sell better than stand-alone issue-oriented outrage.”
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