(Omaha, Neb. – July 2, 2010) – Bozell, a creative marketing communications company, is proud to announce the launch of its latest Facebook canvas page, My Mango. The canvas page was created for an exciting all-natural frozen yogurt shop moving to Omaha. Red Mango is one of the nation’s fastest-growing, all-natural, non-fat frozen yogurt franchises.

To enhance the user experience for Facebook fans of the Red Mango’s first Omaha store at Shops of Legacy, 16950 Wright Plaza, Suite 151, Bozell built the My Mango tab that allows anyone to create their own Red Mango treat: Frozen Yogurt Treats, Fruit Parfaits, Smoothies and Probiotic Iced Teas. Facebook fans can select from a variety of flavors and toppings, and will then be presented with the calorie count and list of health benefits for their treat. Red Mango fans can also share their treats with all their friends. My Mango also gives visitors exclusive, local coupons for Red Mango’s delicious and healthy treats.

Build your own treat today at My Mango. And be sure to check out the grand opening of the new Red Mango location on July 24, from 2 to 9 p.m., for free yogurt, live music and free tethered hot air balloon rides.

About Bozell
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

To Benefit the Nebraska AIDS Project

(OMAHA, Neb., July 1, 2010) Forty-five local designers stepped out June 23^rd to present their condom fashions at the 2^nd annual Project Runway Condom Fashion Show to benefit the Nebraska AIDS Project. Two of these innovative designers were Bozell employees, Carrie Ratcliff and Jill Rizzo.

The Team: Hardisty-Horsley, Ratcliff, Rizzo and Berry

Ratcliff and Rizzo, both graphic artists at Bozell, teamed up with The Knot designer, Adrian Hardisty-Horsley, to design a raincoat made completely from condoms. Their model, Christina Berry, walked the catwalk at the Magnolia Hotel in downtown Omaha, along with 34 others, thanks to sponsorship from Valley STD and Liquid Courage, a local tattoo shop.

The project unexpectedly fell into Ratcliff and Rizzo’s lap. They were both approached by a hairdresser at the Icon Hair Studio, a sponsor of the event, and couldn’t say no to this exciting event that promoted such a worthwhile cause. “We wanted to bring awareness to AIDS. People tend to forget about it with all the other issues our society deals with today,” Ratcliff said. The three met at a local coffee shop to talk about ideas and decided on a clever spin on the condom’s old nickname: raincoat. The raincoat was fully functional with a hood and brand tag. They also made matching accessories for themselves, including a bracelet and a necklace. They are already thinking about design ideas for next year’s show, and look forward to participating again in this non-profit event.

Christina Berry, the model

This year’s Project Runway Condom Fashion Show was organized by Nebraska AIDS Project’s event manager Gary Winingham with local radio announcer Damian Montez as emcee. The 2010 show was hosted to increase community awareness and raise funds for Nebraska AIDS Project’s prevention, outreach and education programs.

The Project works to eliminate the spread of HIV and offers services to those afflicted by both HIV and AIDS. They believe that this disease can be eradicated and by building a supportive community, those with the disease can be empowered and help educate others. To find out more about their free testing and counseling services, visit www.nap.org.

To read more about the team’s step-by-step process, read Rizzo’s blog post on Bozell’s Insights.

About Bozell
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

(Omaha, Neb. – May 10, 2010) – Bozell, a creative marketing communications company, won a Pinnacle Award, as well as four Gold and one Platinum Award, at the 2010 American Marketing Association of Omaha (AMA) Pinnacle Awards. Bozell’s work was recognized in the categories of total marketing campaign, promotions, interactive media and direct response.

“Winning the awards was the culmination of an integrated, agency-wide effort to produce outstanding work for our clients, “said Kim Mickelsen, managing principle of Bozell. “We are honored to be recognized by AMA Omaha.”

Bozell received awards for work on behalf of Borsheims, Catholic Charities and Scott Technology Center, as well as Bozell’s intern recruitment campaign.

To see a complete list of the award, click here.

About Bozell
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

by Lisa Martin/Photo by Eric Gonzalez

Karissa Armstrong is a small-town girl with a big-town crush, which started during her college years in Lincoln; being a Countess in the Aksarben Ball “was really my first experience into all that Omaha had to offer,” said Armstrong. “I really fell in love wiht the city at that point, and just knew I would come back.”

Originally from Minden, Neb. (south of Kearney), Armstrong graduated UNL with a degree in broadcast journalism, then moved into advertising in San Diego. But family and friends did, indeed, bring her back to the Midwest, and now she’s a familiar face in the Omaha scene, actively involved with All About Omaha, a charitable and social organization aimed at keeping young professionals engaged in the city.

Shout! sat down with Armstrong at the Riverfront’s Pedestrian Bridge to discuss winding career paths, the Torchlight Ball and the city’s image – a conversation that was less interview and more Omaha lovefest.

To read the full interview with Shout!, click here.

(OMAHA, Neb. – April 8, 2010) – Bozell, an integrated marketing communications consulting firm, announced the promotions of Will Flavell to Director of Social Influence, Christin Goetz to Business and Engagement Developer and Laura Spaulding to Manager of Corporate Communications.

In his role as Director of Social Influence, Flavell will help companies develop successful, shareable social media campaigns, while managing Bozell’s social media efforts and staff. Since joining Bozell in 2006, he has had the opportunity to develop a variety of social media strategies for clients including Borsheims Fine Jewelry and Gifts, First National Bank, Right at Home, CARSTAR and many more.  Flavell is a graduate of Kansas State University, holding a dual BA degree in Public Relations and Spanish, with an outside focus in Web-based marketing.

As a Business and Engagement Developer, Goetz will assist clients with brand positioning and brand development. Since joining Bozell in 2006, she has worked with a variety of clients including Right at Home, VP Buildings, Alegent Health, UNMC Eppley Cancer Center, College World Series, OPPD and Market to Market Relay. Goetz graduated with a BA degree in Journalism from Creighton University.

In her role as Manager of Corporate Communications, Spaulding will coordinate the efforts for Bozell’s business development and will be responsible for Bozell positioning and communications for internal and external audiences. She joined Bozell in 2006 as a business development coordinator and in 2007 was promoted to business development manager. Spaulding graduated with a BA degree in Journalism from Creighton University.  She is currently continuing her education at Creighton by working on her MBA.

About Bozell

Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

(Kansas City, Mo., 3-24-10) – Bozell Smartargeting™, a direct marketing company and subsidiary of Bozell, an integrated marketing communications company, received three Gold Awards and a Consistent Achiever Award at the 2010 AMBIT Awards on March 23^rd presented by the Kansas City Direct Marketing Association (KCDMA). 

These awards represent the work produced in 2009 for two of Bozell’s clients: Borsheims Fine Jewelry and Gifts and VP Builders.  “We are very proud to receive these awards this year,” said Steve Kuegler, Managing Partner, Bozell Smartargeting™. “It is an honor to be recognized by the KCDMA for our creative ability and innovative techniques in our effort to reach our clients’ targeted audiences.”

Gold Awards were received in the category of Business Integrated Marketing for the VP Builders 2009 Builder Recruitment Campaign as well as the Consumer Direct Mail and Consumer Catalogs categories for Borsheims 2009 Holiday Campaign. A Consistent Achiever Award was presented to Bozell Smartargeting™ after receiving Gold Awards for both the 2008 and 2009 VP Builders campaign.

Bozell Smartargeting™ offers state-of-the-art strategic database marketing solutions such as monitoring customer behavior, identifying emerging customer needs, developing and testing new products and targeting highest-potential prospects. Other solutions offered include scoring existing customers based on actual return on investment, matching type and frequency of communications to diverse target segments and providing precise market intelligence in the development of strategy.

More than 400 members in KCDMA are dedicated to bringing quality educational opportunities to its members in an effort to improve the field of direct marketing. This year, more than 80 entries were submitted in 24 categories. The awards were judged by the Detroit Direct Marketing Association and 15 companies were awarded gold, silver and bronze AMBITS.

About Bozell

Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodologies to understand its clients’ marketplace and incorporates innovative advertising, digital marketing, public relations, social influence marketing to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

Bozell announced the promotion of Karissa Armstrong to media director. In this role, she is in charge of the integration of digital and traditional media opportunities across Bozell’s client roster.

“Brands live in the hearts and minds of consumers, not in neatly packaged commercials, ads or billboards. Brands are the cumulative experience over a period of time,” said Robin Donovan, managing principal of media and chief administrative officer of Bozell. “Karissa has a unique perspective to media placement that bridges the gap between traditional, Internet and social media platforms. She has extensive experience creating a robust consumer experience that works together to produce exceptional results.”

During her two year career at Bozell, Armstrong’s digital media expertise has impacted clients including Alegent Health, First National Bank, StonehouseGolf.com, WriteLife.com, Corn Refiners Association, CoCo Key Water Resort, Borsheims and Kansas Tourism. Her experience includes search engine marketing campaigns, negotiations and placement of television, radio, print, outdoor and online in more than 10 national markets, creation of sponsorships and promotional opportunities and developing strong relationships with key media partners.

Prior to joining Bozell in 2007, Armstrong developed national media experience in the San Diego Area. Over seven years, she worked with a variety of clients including the San Diego Convention & Visitor’s Bureau, Penta Water, TaylorMade, SignOnSanDiego,com and the University of Phoenix. Armstrong holds a Bachelor’s of Journalism from the University of Nebraska – Lincoln.  She is also the vice president of All About Omaha, non-profit organization comprised of young professionals ages 21-40 who are looking to get involved both civically and socially and enjoy all Omaha has to offer.

About Bozell
Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

Smartargeting™, a direct marketing company and subsidiary of Bozell, an integrated marketing communications company, received a gold AMBIT for the VP Builders Recruitment Program at the Kansas City Direct Marketing Association’s (KCDMA) 2009 AMBIT Awards on March 24.

Received in the Business Multimedia category, the gold award signifies Smartargeting’s contribution to solid strategy, innovation and direct marketing. “This award is the result of our team’s integrated effort to strategically connect with our client’s target audience,” said Steve Kuegler, Managing Partner, Smartargeting. “We are proud to be recognized by KCDMA.”

KCDMA has more than 400 members and is dedicated to bringing quality educational opportunities to its members while improving the field of direct marketing.

Bozell Smartargeting offers state-of-the-art strategic database marketing solutions such as monitoring customer behavior, identifying emerging customer needs, developing and testing new products and targeting highest-potential prospects. Other solutions offered include scoring existing customers based on actual return on investment, matching type and frequency of communications to diverse target segments and providing precise market intelligence in the development of strategy.

More than 100 entries were received in 21 categories. The awards were judged by the Detroit Direct Marketing Association and 19 companies were awarded gold, silver and bronze AMBITS.

About Bozell
Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

The January/February issue of Layers Magazine, a publication featuring the latest design trends taking place within the world of the Adobe Creative Suite programs, featured a Web site redesign concept by Bozell designer Ryan Sorensen. Sorensen’s concept, along with two others, appears in the magazine’s Design Makeover column.

To participate in the contest, three designers were selected to submit a Web site redesign for Mikee, a specialty-sauce maker that has a line of award-winning kosher products, to communicate the nature and character of the business. Sorensen focused on the usability of the site in his design. The vision of the easy-to-navigate product site was to showcase the sauces and focus on getting buyers to purchase the products.

“It was exciting to see how others took the same information and interpreted it in their own way,” said Sorensen. “But more importantly, this was a great learning tool for the client and for the designers.”

To read the Design Makeover column featuring Sorensen, visit http://www.layersmagazine.com/design-makeover-make-it-saucy.html.

Omaha World Herald
By Stefanie Monge
World-Herald Staff Writer
http://www.omaha.com/index.php?u_page=1208&u_sid=10597964

“Networking can be a useful tool for finding a job, turning up new customers and making new business contacts, especially during an economic downturn.

“It becomes a crucial part of doing business,” said Barbara Foster, lead business development specialist at the Nebraska district office of the U.S. Small Business Administration.”