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Bozell Smartargeting™ Continues to Impress at KCDMA Marketing Awards

March 31st, 2010

(Kansas City, Mo., 3-24-10) – Bozell Smartargeting™, a direct marketing company and subsidiary of Bozell, an integrated marketing communications company, received three Gold Awards and a Consistent Achiever Award at the 2010 AMBIT Awards on March 23rd presented by the Kansas City Direct Marketing Association (KCDMA). 

These awards represent the work produced in 2009 for two of Bozell’s clients: Borsheims Fine Jewelry and Gifts and VP Builders.  “We are very proud to receive these awards this year,” said Steve Kuegler, Managing Partner, Bozell Smartargeting™. “It is an honor to be recognized by the KCDMA for our creative ability and innovative techniques in our effort to reach our clients’ targeted audiences.”

Gold Awards were received in the category of Business Integrated Marketing for the VP Builders 2009 Builder Recruitment Campaign as well as the Consumer Direct Mail and Consumer Catalogs categories for Borsheims 2009 Holiday Campaign. A Consistent Achiever Award was presented to Bozell Smartargeting™ after receiving Gold Awards for both the 2008 and 2009 VP Builders campaign.

Bozell Smartargeting™ offers state-of-the-art strategic database marketing solutions such as monitoring customer behavior, identifying emerging customer needs, developing and testing new products and targeting highest-potential prospects. Other solutions offered include scoring existing customers based on actual return on investment, matching type and frequency of communications to diverse target segments and providing precise market intelligence in the development of strategy.

More than 400 members in KCDMA are dedicated to bringing quality educational opportunities to its members in an effort to improve the field of direct marketing. This year, more than 80 entries were submitted in 24 categories. The awards were judged by the Detroit Direct Marketing Association and 15 companies were awarded gold, silver and bronze AMBITS.

About Bozell

Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodologies to understand its clients’ marketplace and incorporates innovative advertising, digital marketing, public relations, social influence marketing to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

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