Bozell Smartargeting™ Wins Gold Direct Marketing Award

April 22nd, 2009

Smartargeting™, a direct marketing company and subsidiary of Bozell, an integrated marketing communications company, received a gold AMBIT for the VP Builders Recruitment Program at the Kansas City Direct Marketing Association’s (KCDMA) 2009 AMBIT Awards on March 24.

Received in the Business Multimedia category, the gold award signifies Smartargeting’s contribution to solid strategy, innovation and direct marketing. “This award is the result of our team’s integrated effort to strategically connect with our client’s target audience,” said Steve Kuegler, Managing Partner, Smartargeting. “We are proud to be recognized by KCDMA.”

KCDMA has more than 400 members and is dedicated to bringing quality educational opportunities to its members while improving the field of direct marketing.

Bozell Smartargeting offers state-of-the-art strategic database marketing solutions such as monitoring customer behavior, identifying emerging customer needs, developing and testing new products and targeting highest-potential prospects. Other solutions offered include scoring existing customers based on actual return on investment, matching type and frequency of communications to diverse target segments and providing precise market intelligence in the development of strategy.

More than 100 entries were received in 21 categories. The awards were judged by the Detroit Direct Marketing Association and 19 companies were awarded gold, silver and bronze AMBITS.

About Bozell
Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.