Bozell Employees Make Raincoat for 2nd Annual Project Runway Condom Fashion Show

July 1st, 2010

To Benefit the Nebraska AIDS Project

(OMAHA, Neb., July 1, 2010) Forty-five local designers stepped out June 23rd to present their condom fashions at the 2nd annual Project Runway Condom Fashion Show to benefit the Nebraska AIDS Project. Two of these innovative designers were Bozell employees, Carrie Ratcliff and Jill Rizzo.

The Team: Hardisty-Horsley, Ratcliff, Rizzo and Berry

Ratcliff and Rizzo, both graphic artists at Bozell, teamed up with The Knot designer, Adrian Hardisty-Horsley, to design a raincoat made completely from condoms. Their model, Christina Berry, walked the catwalk at the Magnolia Hotel in downtown Omaha, along with 34 others, thanks to sponsorship from Valley STD and Liquid Courage, a local tattoo shop.

The project unexpectedly fell into Ratcliff and Rizzo’s lap. They were both approached by a hairdresser at the Icon Hair Studio, a sponsor of the event, and couldn’t say no to this exciting event that promoted such a worthwhile cause. “We wanted to bring awareness to AIDS. People tend to forget about it with all the other issues our society deals with today,” Ratcliff said. The three met at a local coffee shop to talk about ideas and decided on a clever spin on the condom’s old nickname: raincoat. The raincoat was fully functional with a hood and brand tag. They also made matching accessories for themselves, including a bracelet and a necklace. They are already thinking about design ideas for next year’s show, and look forward to participating again in this non-profit event.

Christina Berry, the model

This year’s Project Runway Condom Fashion Show was organized by Nebraska AIDS Project’s event manager Gary Winingham with local radio announcer Damian Montez as emcee. The 2010 show was hosted to increase community awareness and raise funds for Nebraska AIDS Project’s prevention, outreach and education programs.

The Project works to eliminate the spread of HIV and offers services to those afflicted by both HIV and AIDS. They believe that this disease can be eradicated and by building a supportive community, those with the disease can be empowered and help educate others. To find out more about their free testing and counseling services, visit www.nap.org.

To read more about the team’s step-by-step process, read Rizzo’s blog post on Bozell’s Insights.

About Bozell
Bozell is a creative marketing communications company with offices in Omaha, Nebraska and Overland Park, Kansas. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.