The verdict is in from Forrester Research, Foursquare is too small for major marketers right now.  Read More

Remember that if you run an SEM (pay-per-click) or online display advertising campaign in Spanish your landing page also needs to be in Spanish. Read More

Forget cute bows or baby suspenders. Diapers are the latest fashion accessory to hit the runway.

Kimberly-Clark’s Faux-Jean Huggies are flying off the shelves at local retailers. Similarly, P&G is countering with a limited-edition fashion offering of its own this month, a series of 11 diaper styles from designer Cynthia Rowley called “Pampers by Cynthia Rowley Collection,” available exclusively at Target and Target.com.
The faux-denim diapers are selling well. The Little Movers franchise is up 15% post [denim] vs. Read More

Catholic Charities of the Archdiocese of Omaha is the largest NGO social services provider in Nebraska, serving a population of approximately a million people of all faiths in the 23 counties which compose the Archdiocese.
The work that Catholic Charities performs isn’t flashy or glamorous – working with the hungry, addicted, abused, voiceless or forgotten – but the services offered to thousands of children, families, individuals and seniors are essential to the health and strength of the communities served. Read More

Do you know who spends the most time on Facebook?
Adults 18-34 spend the most time on the site per week, at 8.5 hours out of 22.4 spent online.  Weekly Facebook time drops to 4.6 hours among users ages 55 and older, representing a lower proportion of that group’s average of 21.5 hours per week on the internet.
Facebook Highly Trafficked by Asians 
Facebook usage is heaviest by Asians. Not only did that group spend the most hours per week on the site, Read More

Today Apple releases the iPhone 4 to the masses. Or, at least it’s the release date. Stories abound of shortages, long lines, and people weeping either over the glories of their new device or devastating depression at not getting one yet. That’s all well and good – and getting a lot of press – but where does this ongoing battle actually stand?

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.  
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More

According to the latest edition of The Nielsen Company’s Three Screen Report, over the last two years, ownership of HDTVs, DVRs and smartphones have increased at double and triple digit rates. More than half of US TV households now have HDTV, up 189% from the first quarter of 2008, and more than one-third now have DVRs, up 51%.  High-speed broadband Internet access, now in 63.5% of homes, has created a better user experience for watching online videos. Read More

Struggling social network MySpace is gearing up for a relaunch of the site later this year, but the question remains is the site worth saving?
Once upon a time, MySpace was THE social networking site on the Internet.  Back in June of 2006, it was the most popular social networking site in the United States.  In April of 2008 however it was overtaken by its competitor, Facebook. 
There has been an interesting shift in who uses the sites. Read More

Foursquare is dealing with a landslide of queries from business owners and marketing agencies that want a piece of the fast-growing service. It has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, Bravo in entertainment, Pepsi in packaged goods, and Bing for technology and online services.
What is Foursquare?
Foursquare is a service that helps find where your friends are hanging out and offers tips from other users on what to do once you get there. Read More