Reason 1
You’re not put together
It is one thing to be a reputable and wise company blessed with many years of success. However, it’s quite another to have a site that looks old, washed up, and like it was designed and launched in 1997. No matter the product, service, or content displayed, if it looks dated, you can bet users will take one look and walk (click) away.
So how do you know if a face-lift is a must? Read More

Fox has reportedly sold 90% of its ad spots for the upcoming Super Bowl, which will be played in Texas on Feb. 6.
Experts are projecting that prices are running at about $3 million for a :30 spot.
Strong NFL Season So Far
If early ratings are any indication of things to come, the Super Bowl has a chance of once again seeing record viewers. Last Thursday’s season opener was the best-ever kickoff for the NFL, Read More

Last week Google unveiled its new search titled Google Instant. This new search process allows for users to search real-time and tailor their query as results are automatically presented to them. For users this will mean the end of the search button and vast improvement in finding relevant results.
Not everything we see is a bed of roses however. With the old auto complete technology Google would provide the user with potential search queries based on the terms typed into the search box. Read More

SNL Kagan says U.S. ad spending will climb nearly 3% this year, to $210.5 billion.
That number will reach $214.3 billion next year, and by 2019, ad spending will total $275.8 billion, according to SNL Kagan.
Mobile, broadcast TV and the internet will see the biggest jumps in ad spending, while newspapers and business pubs will fall.
Newspaper ad spending plunged 29% in the second quarter of 2009, followed by a 27.9% drop in Q3 and a 23.7% drop in Q4. Read More

Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains upbeat.
Still, the uncertain economy does pose complex challenges for retailers’ holiday season preparations. How they manage inventory will be a critical success factor, so smart retailers are working more closely with supply-channel partners to deal with different consumer-demand scenarios.
The same bargain-hunting attitude adopted during the past two holiday seasons is likely to define shopping behavior again this year. Read More

The struggling MTV is enjoying a ratings rebound that began in January, for its first consistent gain in three years – and since July, ratings are up 22% among its core 12-34 demo.
One big win which has generated plenty of buzz for the network is Jersey Shore, which is now in its second season. The show launched season two on July 29 to 5.3 million viewers, almost quadruple the number that watched the season one premiere. Read More

The median age of the broadcast nets’ viewers has climbed at twice the rate of the general U.S. population.
According to a report by veteran media analyst Steve Sternberg for Baseline Inc., CBS’s median age last season was 55 (up from 45 in 1991), ABC’s was at 51 (up from 37), NBC’s was 49 (up from 42) and Fox’s stood at 44 (up from 29).
Note, for example, that Two and a Half Men is an aging show, Read More

Using location-centric mobile social services like Google Buzz, Twitter, Facebook and Foursquare could raise your home insurance premiums, or even result in the denial of insurance claims.
A gag Web site called “Please Rob Me” raised the obvious truth about location-based mobile social networking: When you tell the public where you are, you’re also telling burglars you’re not at home.

Insurance industry watchers predict that after customers get burglarized and file claims on stolen property, Read More

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

Distraction Is Dangerous
Findings from a new survey by the Pew Research Center’s Internet & American Life Project report that adults are just as likely as teens to have texted while driving and are substantially more likely to have talked on the phone while driving. In addition, 49% of adults say they have been passengers in a car when the driver was sending or reading text messages on their cell phone.
Overall, 44% of adults say they have been passengers of drivers who used the cell phone in a way that put themselves or others in danger. Read More