Esports, an entertainment sector on the rise, is the competitive scene of video games. Compared to traditional sports, you don’t need to attain a specific physique or attend a high-profile university to get scouted for playing professionally. You just need proficiency at playing a video game.
With esports gaining in popularity, so too has the viewership. In August 2018, a global survey asked respondents, “How much of your online video viewing time is spent watching sports?” Read More

It’s no secret that technology has made huge advancements in the last decade. And those  advancements have moved into the educational landscape with the exploration of technologies for student usage.
Inventions such as the Microsoft HoloLens have allowed students at Washington University in St. Louis and Hamilton College in Clinton, NY, to see crystal structures and anatomic make-ups in hologram form. Read More

Traditional grocers have been losing market share to alternative formats for some time now, but with the rise of Amazon and their purchase of Whole Foods, the rate of change continues to accelerate. Walmart is also investing heavily in e-commerce and the retail giant is intent on competing with Amazon for the top spot in online grocery market share. Increasingly, consumers are gaining confidence in ordering groceries online. According to the Food Marketing Institute study conducted by Nielsen, Read More

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More