I recently had the opportunity to binge-watch Season 3 of Stranger Things on Netflix and spoiler alert – it doesn’t disappoint. (Note: I will keep this spoiler-free in case you haven’t had the chance to get through the full season yet.) But I would like to discuss the branding and product placement that was rampant throughout the show. Read More

At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions. Read More

When I was a kid, I used to love playing grocery store. My siblings and I would tape up old cereal boxes, wash out Tide bottles and anxiously wait until an egg carton was empty so we could collect it. Now, as a 20-year-old intern and a big sister of three little girls under the age of 10, I get to see a whole new generation of children get hooked on playing grocery store. Only this time, Read More

I don’t remember how we got word of the deaf advocacy protest. A staffer may have seen it on social media or the Department of Human Services might have given us a heads up. Either way, when it came across my desk, I have to admit, I was not exactly enthused. Read More

Last week I attended the Do More Good Conference in Lincoln, NE. Rand Stagen, the co-founder of Conscious Capitalism, was one of the speakers.

As I understand it, put simply, the world and its people used to be governed by religion and thereby compelled to “do good.” Business was kind of a bad seed – it was Capitalism. A dog-eat-dog mindset was encouraged. Read More

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

 
We hear about brand all the time, and some folks are convinced that it is nothing more than an opportunity for the marketing community to spend your money on expensive media. It’s true that garnering and maintaining brand awareness is no cheap proposition, but in reality, brand is a whole lot more than a money pit. Brand can actually save your company. Read More

As marketers, we all know about the importance of having a consistent brand, right? But let’s be honest, you’ve probably taken parts of your marketing or advertising materials and frankensteined them for a one-off publication. Or maybe you got really creative in PowerPoint once and created your own ad for that newsletter sponsorship because you really didn’t have the budget to hire someone and it wasn’t a big deal anyway. Sounds familiar, yeah? Read More

THE Ohio State University – Urban Meyer – News Conference Provides Few Examples of Strong Public Relations Practices
As a football and athletics fan, I understand the reason why the Ohio State University Aug. 22 news conference suspending Urban Meyer was scripted in this manner. Read More