When it comes to measuring the success of an online display campaign a new research study shows having your ad seen matters more than having your ad clicked.

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In this latest episode of Bozell’s video podcast, Eternal Beta, Scott Rowe and Nathan Anderson discuss some new things from Apple. Scott covers how Apple is currently in a testing mode for a cloud based backup system for their stores. Nathan talks about some interesting insights into what will happen when Apples Mobile Me goes away and how they are trying to seamlessly get their customers into their new operating upgrade.

Last week saw the announcement of Pinterest as the third most popular social network in the United States. This means the longstanding number three spot holder, LinkedIn, is now sitting in fourth place. Over a third of all online consumers are aware of at least one of the most popular social image sharing sites with Pinterest the most common, and a quarter of these people have purchased something they saw on one of these sites (article here).

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In the first episode of our marketing show, Eternal Beta, Scott Rowe and Scott Bishop discuss the recent sale of Instagram to Facebook and what that can possibly mean for marketers.  Scott Rowe also dives into the new Amazon search product. Some say Amazon is going after Google, but Scott provides his evaluation of what Amazon is really up to.

In this episode of the Bozell Marketing Show, the Scotts spend some time chatting about the Google Glass Project. Google recently released a video featuring some futuristic augmented reality glasses and gave us a sneak peak at what that experience might be like. We have our own insights and opinions about the good, bad, and ugly of these new glasses. We talk about how our lives are currently connected into data and digital experiences already and if these new glasses would help make our lives become more manageable or even more busy.

Links: Google Glass Project Video  (original) /  Parody Video For Glass Project

Do you think these are a good idea or see trouble down the road with the functionality?

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers.

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency.

This week, Leo A Kelmenson, Former Chairman of Bozell Jacobs Kenyon & Eckhardt, was inducted posthumously into the AAF Advertising Hall of Fame. Read More

The Scotts are back and sharing some insights about some of their two favorite sessions at this year’s SXSW. Scott Rowe covers mobile marketing and discusses QR codes and NFC (Near Field Communication). Scott Bishop focuses on marketing and discusses a panel regarding consumer behaviors.

Stay tuned for more videos as we plan on creating more around the topics of social and digital marketing.

Flash mobs are relatively familiar to most people these days. Groups of seemingly regular people blend into their environment until the right moment when they start to do something different such as dance, sing, pretend to die, or build something. Sudden dancing and singing or other pleasant change often happily surprises unwitting onlookers. Having participated in a couple flash mobs, they are also a lot of fun for the people who know what is happening. There are lots of great examples, but one of my favorites was a cooking flash mob for Jamie Oliver’s Food Revolution. Read More