Traditional grocers have been losing market share to alternative formats for some time now, but with the rise of Amazon and their purchase of Whole Foods, the rate of change continues to accelerate. Walmart is also investing heavily in e-commerce and the retail giant is intent on competing with Amazon for the top spot in online grocery market share. Increasingly, consumers are gaining confidence in ordering groceries online. According to the Food Marketing Institute study conducted by Nielsen, the percentage of groceries purchased digitally is hovering around 5 percent today, AND is projected to capture more than 10 percent by 2025. Read More

Sexual harassment has existed as long as sexuality has existed. In years past, some women spoke out and were vindicated, but many were humiliated and lived to regret their attempts to seek justice.

Over the years, it became clear that not all of the claims were valid, but it was also evident that far more of the legitimate complaints were left unvoiced.

Alyssa Milano’s request that victims respond to her tweet with a #metoo has changed the course of the relationship between the sexes irrevocably. The sheer volume of responses was the shot heard round the world, and that shot is not going back into the cannon. Read More

Image © Dish Network

I’ll admit, I’m still one of those people who watches live television and watches the commercials. (I like to stay up on what advertisers are doing.) And I have to say, I was pleasantly surprised by how much I enjoyed the new Dish Network TV “Road Trip” commercial where three men discuss an unfortunate purchase of an old and questionable RV. It was really funny. I even found myself rewinding the DVR to watch it again. Which I think is a great sign of a good commercial. (I know I’d be happy if someone did that to one of my commercials.) But it got me thinking about funny commercials. They’re not easy. Read More

30 years ago. 1988. It was the year that Bozell began “adopting a family” during the holidays – meaning we provide the holiday gifts for a family in need.

We mention it a lot, but our founder Morris Jacobs always said, “We must pay rent for the space we occupy on this earth.” The reason we say it so frequently is because it is one of the values that makes Bozell … Bozell. It is engrained in our culture. Read More

Image © https://www.seeunfinishedstories.com/

With the holidays in full swing, a great deal of focus is being placed on the time crunch we’re all feeling and how that makes us take dangerous short cuts. Texting while driving is, arguably, one of the most dangerous.

A recent article focusing on Travelers’ new safe-driving campaign reminds us that there is already a plethora of videos and photos showing horrific accidents. Read More

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

© The Marketing Arm for State Farm

A new year is approaching, and budgets are being crafted for 2019. It’s a great time to be bold. It’s time to consider new tactics to communicate the story of your brand and collect useful data. And I suggest planning for strategic events that compliment your marketing goals.

A Freeman Global Brand Experience Study reports that one third of CMOs are devoting 21-50 percent of their budget to experiential marketing. Read More

There are many avenues that companies and marketers utilize to maximize their reach. For large corporations all the way down to small, local businesses, sports have proven to be a great marketing tool. During sporting events like the Super Bowl, World Series or March Madness, you see big corporations spending their advertising dollars on commercial spots, trying to capitalize on the number of eyeballs that are watching. On the flip side, small businesses sponsor local sports, like youth teams and playing fields, in an effort to further engrain themselves into their communities. Read More

Photo credit: httpspatch.com/

We hear about brand all the time, and some folks are convinced that it is nothing more than an opportunity for the marketing community to spend your money on expensive media. It’s true that garnering and maintaining brand awareness is no cheap proposition, but in reality, brand is a whole lot more than a money pit. Brand can actually save your company. Read More

As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.

Brand equity has two parts:

• Brand identity, which builds value from who the brand is.
• Brand utility, which builds from what the brand provides.

Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More