Each Spring tens of thousands of Berkshire Hathaway investors land in Omaha from all over the planet for the largest annual shareholder’s meeting in the world. And this year they’ll be welcomed by Berkshire Company, Borsheims, even while they wait for their luggage. A Borsheims branded welcome message is on every baggage carousel at Eppley airport. While baggage carousel advertising is available in a few large cities, it’s still relativity unique and it’s brand new at Omaha’s airport. Borsheims is the first advertiser to use the baggage belts at Eppley.

The ads are large adhesive banners placed in various places on the moving portion of the baggage carousel. Combine novelty with the fact that most travelers wait 10 to 15 minutes for their luggage to arrive and visibility of the Borsheims ads is bound to be high. And because it’s in the public portion of the airport, friends and family meeting and waiting with the travelers will also see the moving ads. This medium is the latest airport advertising initiative popping up around the country. The hope is to capitalize on the targeting of a demographic considered wealthy, young and cosmopolitan. Non-aviation revenue makes up about half of U.S. airports’ operating revenues, according to Airports Council International-North America.

With the carousel banners Borsheims will give a big welcome to shareholders as well as the hundreds of thousands of other travelers this month. Beyond the banners, Borsheims also play a big role in the event festivities:  from the opening party to an event blog to special shopping days. This year the Oracle of Omaha himself will be behind the counter at Borsheims for a day. Can you imagine buying your wedding ring from Warren Buffet? That would be a story to tell.