SNL Kagan says U.S. ad spending will climb nearly 3% this year, to $210.5 billion.

That number will reach $214.3 billion next year, and by 2019, ad spending will total $275.8 billion, according to SNL Kagan.

Mobile, broadcast TV and the internet will see the biggest jumps in ad spending, while newspapers and business pubs will fall.

Newspaper ad spending plunged 29% in the second quarter of 2009, followed by a 27.9% drop in Q3 and a 23.7% drop in Q4. The newspaper ad decline slowed in the second quarter of 2010, though ad spending still fell 5.6%, according to the Newspaper Association of America.

Though ad losses are narrowing, newspapers are still struggling with significantly reduced ad revenue. In fact, the Q2 ad revenue of $6.44 billion is the lowest second-quarter total since the pre-internet year of 1985.

Internet ad spending will climb sharply, reaching an estimated $27.8 billion in 2011 (up from $4.7 billion in 1999) and more than double that – $60 billion – by 2019.

Cable TV will continue to stay strong, growing to $30.2 billion in 2011, up from $12 billion in 1999. Spending will reach $55.1 billion in 2019.

Dollars are shifting into new platforms. New media, such as mobile and internet advertising, continue to boom, while old media, particularly print, is increasingly losing its relevance.

Source:  MediaBuyerPlanner