The median age of the broadcast nets’ viewers has climbed at twice the rate of the general U.S. population.

According to a report by veteran media analyst Steve Sternberg for Baseline Inc., CBS’s median age last season was 55 (up from 45 in 1991), ABC’s was at 51 (up from 37), NBC’s was 49 (up from 42) and Fox’s stood at 44 (up from 29).

Note, for example, that Two and a Half Men is an aging show, with the median age of viewers at 50.  Meanwhile, Dancing with the Stars, another hit, remains on the air with a median audience age of 60.

Alan Wurtzel of NBC points out that there are more older viewers available – the American population’s median age jumped from 33 in 1990 to 38 last year, according to the Census Bureau – and that advertisers have begun to recognize that older viewers have money and are receptive to advertising.  Fox’s Glee has a median age of 38 and CBS’s The Good Wife and the NCIS franchise skew the oldest at 58 and 57 respectively.

Boomers

TV dominates with Boomers.  Boomers specifically watch about 9  hours of video daily.  Boomers are responsible for one-third of television viewers, online/social media users and Twitter users.