This year Bozell is proud to celebrate our 90th year in advertising! That’s a monumental achievement in any industry, and given the super uber mega competitive nature of advertising, we’re really proud.
Ninety years is a long time, longer than you’d think. To really put into perspective how long we’ve been in the ad game, here’s just a small sample of some things we’re older than. You might be surprised.
1. Plutonium – 1934
Ok, well plutonium is probably older than us…but it was discovered only a few years ago. Before you go grabbing a hefty supply and time traveling in your DeLorean to play lead guitar at your patents Enchantment Under The Sea Dance…just make sure you handle with care. (Back to the Future reference, anyone?)
2. Disney – October 16, 1923
We’ve got Mickey, or Steamboat Willie at the time, by just a little bit. But while we were executing killer marketing strategies, the “Happiest Place On Earth” was still endless swampland and “It’s a Small World” hadn’t been stuck in our heads yet.
3. Nachos – 1943
I was surprised by this. I thought nachos were created by a kiss from the mighty Goddess Athena in 414 B.C., or maybe they just should have been. It’s hard to believe our founders were still motivated to get up in the morning before the best food ever was invented.
4. Television – 1927
Believe it or not, advertising wasn’t always dominated by television. While we’ve certainly had our share of successful television campaigns, the agency’s first assignment was to protect a private energy company from the threat of public power. Fortunately we’ve branched out from this niche.
5. Keith Richard’s Liver – December 18, 1943
This one is tricky, technically Keith Richard’s liver is only 67 but I’m pretty sure that this liver is medically considered petrified, which through traditional means generally takes a few hundred years. Either way we’ve been making ads before anybody painted it black.
Other Notable Selections:
SPAM (food) – July 5, 1937
SPAM (annoying internet trash) – Mid 1990’s
Chrysler – 1925
Lucky Charms -1964
Betty White – January 17, 1922
Space Flight – October 4, 1957
Hawaii – August 21, 1959
Killer Bees – 1957
Duct Tape – 1942
(This is the first in a series of posts celebrating Bozell’s 90 Yrs in Advertising)
Scott Bishop is the Director of Social Influence at Bozell. You can read more marketing insights here or get them on our Facebook Page, inquire about speaking opportunities here or follow him on Twitter.
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