Omaha Popcorn—an online-only startup selling gourmet popcorn—came to Bozell with the task of helping them brand their company, implement that brand across multiple platforms, and establish an online presence.

Because Omaha Popcorn wanted to position their product line as gifts, we started by creating a brand identity that was sophisticated enough to compensate for the gift prices but was also a little fun to fit with the popcorn segment. We developed a logo, color palette, tone and tagline, as well as conducted a professional photo shoot that captured the gourmet element of the product. These branding elements then translated across an e-commerce website, promotional materials and packaging.