The game may have been a blowout, but more people watched it than Nielsen initially forecast. According to Nielsen live-plus-same-day data, Fox’s Super Bowl broadcast delivered an average 111.5 million viewers, besting the previous record holder set by NBC in 2012 by the slimmest of margins.
You’ve probably seen a host of top 10s on which spots were best.
But one of the big winners of the night was JC Penney. And they didn’t even buy an ad. When I first saw the tweets, I assumed (like everyone else), that there was a bit too much drinking going on. But we were punked. By JC Penney. Well played!
Check out the social media stats in the presentation below.
