The January/February issue of Layers Magazine, a publication featuring the latest design trends taking place within the world of the Adobe Creative Suite programs, featured a Web site redesign concept by Bozell designer Ryan Sorensen. Sorensen’s concept, along with two others, appears in the magazine’s Design Makeover column.
To participate in the contest, three designers were selected to submit a Web site redesign for Mikee, a specialty-sauce maker that has a line of award-winning kosher products, to communicate the nature and character of the business. Sorensen focused on the usability of the site in his design. The vision of the easy-to-navigate product site was to showcase the sauces and focus on getting buyers to purchase the products.
“It was exciting to see how others took the same information and interpreted it in their own way,” said Sorensen. “But more importantly, this was a great learning tool for the client and for the designers.”
To read the Design Makeover column featuring Sorensen, visit http://www.layersmagazine.com/design-makeover-make-it-saucy.html.