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Tips on Social Media is First Seminar in Bozell’s Sausage Factory Series

February 10th, 2009

Bozell, an integrated marketing consulting and communications company, will offer a seminar on communications and social media marketing on March 3 in Omaha at the Scott Conference Center, 6450 Pine Street. “Social media is not a fad, trend or buzzword. It’s how individuals use the Internet to collaborate, communicate and find customers,” said Kim Mickelsen, Bozell owner and principal, Integrated Marketing. “We are offering companies the opportunity to learn the knowledge and tools to effectively join the game.”

The social media seminar is the first in a series of three seminars to introduce some of the most relevant issues in marketing and branding today. In addition to social media, seminar topics will include maximizing your visibility on search engines and building marketing databases. Small business owners, marketing managers, marketing consultants, team leaders and anyone seeking to maximize their marketing efforts are encouraged to attend. The Seminar Series will visit three cities in addition to Omaha – Kansas City, Des Moines and Denver.

The social media seminar in Omaha begins at 11:30 with a general session of the practical and successful uses of social media. There will be four breakout sessions including using Twitter to promote your business, successful tactics for social media optimization (SMO), blogging for business and online reputation management.

Each session will have a Q&A period for attendees to get advice on their own challenges. During breaks, the presenters will be available for one-on-one consultation. “We will offer real, practical tips, tricks and tools you can use daily for your marketing plans,” Mickelsen said. “It’s a hands-on session and how-to and we’ll provide worksheets, guidelines, links to free tools and much more.”

Registration is available online at www.sausagefactoryseminars.com and the cost is $159 per seminar. Also, mark your calendars for the next seminar on maximizing your search engine visibility in Omaha on March 26. For the latest on the seminar series, visit the Sausage Factory’s Twitter at www.twitter.com/SausageFactory.

About Sausage Factory Seminars
Using a series of three seminars, the Sausage Factory introduces you to the new way of marketing. When it comes to strategy and messaging mix, it used to be like making a nice, simple soup. But the industry is changing and now you have to throw everything into a bowl, grind it together and make sausage. Each session of the series will teach you some of the most relevant issues in marketing and branding today.

About Bozell
Bozell is an integrated marketing communications company with offices in Omaha and Kansas City. Bozell combines qualitative and quantitative methodology to get close to its clients’ customers. Bozell then uses advertising, digital marketing, dialogue relations, technology and innovative creative to provide targeted solutions for local, regional and national clients. For more information, visit www.bozell.com.

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