2012 Issue 1


Success Starts with Your Address


Using Google Places to increase your organic search. Google has made dramatic changes to its search algorithm over the past two years. Part of this change has been the integration of Google Places—a free business listing service that displays brick and mortar businesses in both Web and Google...

Website Spring Cleaning


Four simple steps to keeping your website fresh. It’s easy to get busy with everyday work and put off things you need to do for your own business. One that often gets postponed is making regular updates to your company’s website. In the spirit of spring cleaning, take a look at your site and...

Your customers called. They’re going mobile.

Customer Focus, Insights, Marketing Research

What does mobile shopping mean for your business? After last year’s holiday season, there is a dizzying number of statistics surrounding mobile shopping, and several new ways of thinking have come to light. To put it simply: mobile is becoming the new online. It’s already been proven that...

A campaign 154 years in the making

Brand Management

Behind the scenes of First National Bank's latest campaign How it all began. To say it started in some brainstorming session would be an understatement. Truth is, this campaign started when Herman Kountze flipped the “open” sign in 1857. You see, Kountze started a bank to help the upstart city...

The Not-So-Sweet Tweet

Public Relations, Social Media

Recovering from social media blunders Social media is legendary for its speed and transparency, but that also means your mistakes can spread like wildfire. Anyone managing more than one social profile or using a third-party client like TweetDeck or HootSuite has felt their stomach lurch when they...