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Thinking › Issues ›

2009 Issue 3

IN THIS ISSUE

Getting Yourself a Stickier Wall


by Bozell

Advertising, Customer Focus, Digital, Social Media

We all know the expression: "throw something at the wall and see what sticks." This is typically not the best way to approach a successful marketing or advertising campaign. But too often, that's exactly how it happens. The good news is that it's getting easier and easier to ditch the...

Client-Agency Partnerships


by Bozell

Advertising

A short list of what "marketing" encompasses today can include the design and execution of primary and secondary research, data gathering and analysis, target segmentation, brand architecture and the development of brand strategy, product and service line development or extension, naming, design...

Blah Blah Blah


by Bozell

Digital, Social Media

There are thousands of strategies that will attract followers and make your profile appealing; however, it is difficult to actually generate income. Here at Bozell, we want to simplify things. Out of the thousands of Twitter tips and strategies, we have identified three ways that companies are...

BOLD choices


by Bozell

Advertising, Brand Management

Every day, Catholic Charities helps people facing life-changing decisions. Whether it's someone choosing to walk out of a domestic violence situation, seek addiction recovery services or ask for food assistance when they have fallen on difficult economic times, Catholic Charities is there to help....

Marketing vs. IT


by Bozell

Digital, Email Marketing

How do you balance the need for technology security with marketing needs? This question is a constant battleground between IT and marketing departments – leaving countless numbers of marketing opportunities killed in the line of fire. If you're a marketing person who is feeling resistance from...