2008 Issue 4


Reputation Management

Marketing Research, Public Relations

Consumers and their opinions can make or break your brand. This has always been the case. Historically, companies have had to depend on focus groups, surveys or annual consumer preference studies to understand people’s opinions of their brand and products. Now, the world moves faster. Brand...

Employee Engagement

Customer Focus, Marketing Research

Best Practices in Marketing Techniques "ENGAGED EMPLOYEES DO THEIR JOBS BETTER" is hardly an earth-shattering concept. It is common sense that someone with the talent and experience to perform their role, who understands their contribution to the company and who works in an environment that allows...

Integrating Online Video Into the Marketing Mix

Digital, Public Relations

You are now free to watch whatever you want, whenever you want, wherever you want. In addition to DVR timeshifting, we can now easily placeshift. Thanks largely to the confluence of ACCESSIBILITY (widespread broadband, public wi-fi, 3G mobile networks); EASE (camera phones, web cams, laptop...

Making a Difference

Advertising, Brand Management

The Court Appointed Special Advocates (CASA) for Douglas County Nebraska is celebrating its 10th anniversary this year with a new marketing campaign and tagline — "CASA, a powerful voice in a child's life." Consisting of TV public service announcements, print advertisements, newly designed...

Today is my Someday

Customer Focus, Insights

Every eight seconds, another baby boomer turns 50. As they inexorably move toward empty nesting, middle age and retirement, they are once more redefining those very concepts. As Dennis Hopper, 1960s conterculture anti-hero from Easy Rider says in the “Dreams Don’t Retire” Ameriprise...