• Adobe recently explored how people use mobile tablets.
• People oscillate use between their smartphone and tablet.
• Global websites are now getting more traffic from tablets than smartphones.
• Prediction: website visits from desktops and laptops will continue to shift to mobile opportunities.
• iOS users are more engaged and spend more time with apps and websites on mobile devices.
• Tablets have become more popular as primary devices. From 12% in 2012 to 23% in 2013.
• Ease of use is the number one complaint when visiting websites through a mobile device.
• People do not like paying for mobile specific content.
• Although considered a mobile device, tables are used most often at home.

As mobile devices, tablets, ironically, are not traveled with as widely as smartphones. However, people can spend a lot of time on their tablets and expect easy access to websites. Therefore, it is important to provide tablet friendly experiences, especially as mobile use continues to shift to the devices.