A National Retail Federation survey conducted over the weekend confirms the expected: more people spent less. According to NRF’s Black Friday shopping survey, conducted by BIGresearch, 195 million shoppers visited stores and websites over Black Friday weekend, up from 172 million last year. However, the average spending over the weekend dropped to $343.31 per person from $372.57 a year ago. Total spending reached an estimated $41.2 billion.
I braved the crowds Friday and a day with my mother-in-law to spend my fair share — I came in slightly above the average at about $360 (if I don’t count the stuff I bought for myself).
Some interesting shopping stats and insights at the National Retail Federation Holidays site.