Scott Rowe, partner in charge of digital marketing, will speak at the American Marketing Association of Kansas City luncheon on Tuesday, January 22.  He will discuss the mystery behind the technology of QR codes and show some examples of how marketers are currently using them to develop successful campaigns. He will also discuss methods to effectively track and report on your QR code campaigns.

Scott  is a digital marketing strategist who creates online marketing features that transform his clients’ ability to interact with and engage their audiences. His solutions have maximized digital dialogues for clients such as Mooney Aircraft, Timex and M&M Mars. Prior to Bozell, Scott worked as a photojournalist for a CBS affiliate. He now works on a variety of clients, including First National Bank, First National Technology Solutions, National Student Loan Program, Creative Marketing, CARSTAR, Right at Home, Tate & Lyle, Alegent Health Systems, YWCA, College World Series and Mooney Aircraft. Scott graduated from the University of Nebraska – Kearney with a major in journal broadcast and a minor in organizational communications.

For more information about this event and details on how you can attend, visit the AMA of KC event page.