Scott will make a presentation titled “SOCIAL MEDIA: like networking on steroids” at the Midamerica Direct Marketing Association luncheon on March 3, 2010.

Social media like Facebook, LinkedIn and Twitter are so popular and powerful that they can be used to help sell products, services, almost anything – even the people who use them. Consider their popularity: If you Google “social media” you get 163 million results. Heck, “candy” generates only 110 million results.

And their wide use: Facebook has 400 million users, which is a larger population than any country except China and India.

We can use the social power of social media for self-promotion and meeting our professional goals, Scott Rowe, partner in charge of interactive planning and strategy at Bozell, told the March 3 luncheon meeting of the Mid-America Direct Marketing Association. “It’s like networking on steroids,” Rowe said. “Just think of this giant community and the number of people you can communicate with.”