Scott Rowe, Partner in Charge of Digital Marketing will present “The What, Why and How of Quick Response (QR) Codes in Marketing” at the AMA luncheon on Thursday June 14, 2011.

From airline boarding passes to business cards to t-shirts, Quick Response (QR) codes are appearing everywhere. They are already permeating marketing and providing consumers access to relevant information about a variety of businesses.

How can you unlock the potential of this valuable marketing tool? How do QR codes fit into an integrated marketing strategy? What exactly is a QR code? Scott Rowe will discuss how to leverage QR codes, explain how QR codes work and analyze intriguing case studies from companies that are already using them effectively.