As we round out a month at Bozell, I am beginning to know my surroundings and get my footings around the office. I have gotten to know the other interns really well. So well that I would like to share with them what typeface I feel they represent.

Joe: Franklin Gothic. The reason I pegged Joe for Franklin Gothic is because it is incorporated in Bozell’s identity system. Joe is oozing with Bozell pride. Also, Franklin’s tall x-height relates back to Joe’s obsession with his high-top sneakers. It just seems that this font and Joe were meant to be.

Chelsea: Gotham. The reason Chelsea is Gotham is because, like Gotham, Chelsea is very trendy. She treats the office like a fashion show with her killer outfits. Chelsea is really fun to be around because of her outgoing personality, which I believe Gotham represents.

Jennifer: Avenir. Avenir is very professional and so is Jenn. One of the best parts about Avenir is that it can look good in a professional setting and also on a kid’s birthday party invite. With Jenn’s fantastic and crazy sense of humor and great business etiquette, she really couldn’t be any other typeface.

Rob: Archer. Archer is a slab serif, so needless to say it creates a presence when used in a design. Rob is the type of guy to take charge of a situation and figure things out. Archer was also created for use in Martha Stewart Living, and Rob makes some mean cupcakes.

I can’t choose a typeface for myself because my favorite changes daily. Maybe I will leave it up to the other interns to pick one. Just no goofball fonts!

One thing that all these typefaces have in common is that they are creative and fun to work with and so is our team of interns. One of the best parts about this internship has been the people. I wish I could assign all of the creative and nice people at Bozell a typeface, but then I wouldn’t have any time to design with them.