Finally, a weight loss brand got it right. Pretty much any of us who have ever dieted have developed an aversion to weight loss brands body shaming us at every turn. Lean Cuisine was no exception. Then their business started to wane which was a wake-up call that they weren’t resonating with their target audience – predominately women.

The folks at Lean Cuisine realized it was time to look deeply at their audience and create messaging designed to support and acknowledge these women they rely on, rather than shame and scare them.

That’s when Lean Cuisine decided that the important thing to weigh is a woman’s accomplishment – not her body mass. We all have scales and doctors to help us assess our needs in relation to body mass – we don’t need large public brands to constantly pound on us (forgive the pun). In fact, we hate it.

The worst part of every new year is the constant reminders that weight must be lost and if you don’t do something proactive immediately – you’ve already failed in the new year.

I don’t know about you, but I don’t respond well to negative bullying.

And let’s not forget the mid-spring round of reminders that you won’t be wearing a string bikini this summer, you’ll probably have to sew the ends of a tablecloth together and make due. Could this be the cause of all that springtime depression? I’d be willing to put money on it.

The great thing about the Lean Cuisine video is that is weighs things that really matter and that raise up and acknowledge all the women that these other weight loss brands are claiming to be protecting. It shows scales as mere backgrounds to weighing accomplishments. Instead of shaming they are “Women Acclaiming.” And let’s face facts –shaming us in any way is abusive. Got that?

With all of the “not me” conversations about stopping sexual and emotional abuse toward women, aren’t these weight loss brands emotionally abusing us as well? I think they are. Well, all but Lean Cuisine – they finally got it right. Let’s have more “Women Acclaiming.”