Beginning in 2009 Citigroup “urged investors to focus on companies best positioned to cater to the highest-income and lowest-income consumers.” They felt growth was possible in these areas compared to focusing on the middle-class. Read More

We spend most of our lives going around believing we are rational, logical beings who make carefully weighted decisions based on objective facts in stable circumstances. Quote found here. Read More

Lee’s new tv spot has a 20-something young woman uttering a vehement statement “I’ll never wear mom jeans”! Read More

The news of Steve Jobs’ death is dominating the news right now and for good reason. He has helped change the world for the better. Those of us in the creative and advertising fields are likely intimately familiar with Jobs’ work and Apple products in general. There’s a reason his passing is news, and a reason that people who never knew him are feeling as if a friend has died. Read More

The 2011 summer interns at Omaha-based marketing company Bozell, worked with Husker legend Matt Davison to rebrand and develop a strategic plan for his nonprofit, Creating Captains.

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When planning your email marketing and communications strategy, use a different email address for each different type of communications you send to a customer/subscriber/prospect. Read More

Creative marketing communications company Bozell proudly announces three new employees.

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Is it true that only simple minded people enjoy low humor? If so, there’s little hope for me. I crack up every time I see that Snickers Peanut Butter Squared focus group ad.

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Positive Aging or Punitive Ageism

Vincent Vassolo recently wrote a post entitled: The Power of Positive Aging. In it he states that baby boomers “know the destructive power of prejudice…they simply won’t tolerate ageism”.

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In a marketing/communication company like ours there are varying levels of technology knowledge and interest. We have a lot of tech geeks because we do a lot of digital work. They’re great to have around because it seems as though there’s nothing they can’t create; seemingly out of nothing. Read More