Here’s something you don’t see everyday – jumping FROM web TO print.

Today via snail mail I received a preview issue of AllRecipes Magazine.  I did a double take because it surprised me to see a web brand go paper.

I like to cook and try new recipes, so like millions of other people I’ve spent some significant time on recipe sites like AllRecipes.com. And I’m a full-on digital geek, so I often pull up an online recipe on my iPad or iPhone and prop it on my counter, turn on Pandora, and go to town on some culinary creation. So my first response was “why would I pay for something that I already get for free that would clutter up my house”?

Maybe it was because after spending 30 minutes of relaxed reading and flipping through the preview issue, I realized how much I enjoyed the tactile, non-stressful feeling of print. And how much I missed it. So I went online and subscribed (I couldn’t actually bring myself to complete the BRC card because that would be a pain).

Maybe they caught me at a weak moment. Or it could have been the cumin-coriander pork rub and the low-cal carrot cake.